Insight and coproduction
The best communication starts long before anything gets written or filmed. It begins with understanding the needs of the people you’re trying to reach – whether staff, service users or other stakeholders. I help you listen deeply, analyse results and often, work alongside your audiences, using methods that are ethical and rigorous.
What this often involves:
- In-depth interviews and stakeholder insight – understanding what patients, carers, communities, staff and other stakeholders really think, feel and need
- Patient and public involvement and coproduction – involving people meaningfully in shaping direction, content and communication
- Facilitation and listening – designing workshops, listening events and participatory sessions that surface what matters
- Working with people with lived experience – including people facing significant or complex challenges, using ethical, person-centred and trauma-informed approaches
- Insight-led advice – turning what we learn into stronger briefs, strategies and approaches that build engagement and trust
How I help
My starting point is always listening – to you and to the people you’re trying to reach. Through qualitative research, interviews and behavioural insight, I help you understand what genuinely matters to your audiences before anything gets made or decided.
My participatory approaches involve stakeholders in shaping the work. Whether through co-production, facilitation, listening events or other methods, this produces outputs that connect, through processes that themselves build confidence and trust.
The result is communication built on understanding – not assumptions – and real relationships.
“When we contacted Eleanor with a rough framework of an idea, we had no idea of how to put it all together. Eleanor facilitated and helped us through a series of complex thought processes to create an incredibly powerful piece of work. The final film conveyed all our key messages while putting the patients’ voice – and their experience – at the forefront.”
Samantha Mann
Consultant Ophthalmologist, Guy’s and St Thomas’ NHS Foundation Trust | President, British Association of Retinal Screeners