Hello. I’m Eleanor.

I use communication to drive change – shaping how people think, feel and act, and using storytelling and behavioural insight to embed new ideas in practice.

I’ve spent more than two decades working in healthcare communications, including a decade at The King’s Fund. Over that time I’ve collaborated with providers and commissioners, policymakers, clinicians, health tech companies, charities, universities, government bodies and think tanks – as well as people with lived experience – to reach the audiences that matter.

I began my career focusing on the fundamentals of good health communication – accuracy, clarity and accessibility. But over the years, my anthropology background kept surfacing – revealing how people see themselves and the world around them, what they find meaningful, and how these factors shape their engagement and response.

So, words, tone and framing aren’t just surface details – they’re often the missing link that determines whether innovation and transformation truly take hold. Understanding that human layer is what turns good ideas into lasting change.

That understanding shapes how I work today – combining storytelling, behavioural science and strategy to help organisations shift mindsets and drive action.