Engaging patients and service users
When people interact with health and care services, they need to feel understood and included.
Good communication starts by creating space for people with lived experience to share what matters to them, before designing content that is engaging, evidence-based and easy to use.
Typical challenges I help clients solve:
- Low health or digital literacy
- Cultural or language barriers that reduce understanding or trust
- Misinformation and confusion around treatments or services
- Tone that feels distant, directive or overly clinical
- Uncertainty in how to gather insight from specific or vulnerable groups
- Difficulty turning local context insights into practical content
How I help
Listening deeply and translating what I learn into communication that connects.
Through toolkits, digital content and short films, I combine coproduction, qualitative interviewing, behavioural insight and empathy-based design to develop content that resonates with audiences.
This insight-driven approach is particularly effective for engaging specific communities and under-served groups and building trust, to ensure equitable outcomes for all.
“We really wanted our new resource to be co-created with parents, to help ensure it best met the needs of our beneficiaries. Eleanor understood clearly how to capture key parental insights and bring them to life in her writing. The resource was shortlisted for the CharityComms 2025 Inspiring Communicators Award.”
Jenny Simpson
Content manager – beneficiaries, Stroke Association