Strategy and planning
Good strategy starts with clear thinking – but often, that clarity feels just out of reach. I help individuals, teams and boards untangle complexity, surface what really matters and articulate their ideas into a structure they can actually work from. That might be a communications strategy, a policy, a creative brief or just a workable plan, with a clear sense of what comes next.
What this often involves:
- Clarifying objectives and strategy – working with individuals, teams and boards to untangle what you’re trying to achieve and shape a practical way forward
- Communications and engagement planning – working out who you need to reach, what you need to say and how best to go about it
- Messaging and briefs – turning complex thinking into clear messaging, creative briefs and content plans that people can actually work from
- Impact and knowledge sharing – shaping learning, evidence and programme outputs into useful resources and compelling stories for funders, commissioners or decision-makers
- Strategic advice and facilitation – providing an external perspective, sounding board or structured sessions to help teams work through complex questions and decisions
How I help
I work with individuals, teams and boards to help unpick what they want to achieve, who they need to reach, and how best to go about it.
Over more than 20 years across health and social change, I’ve seen what works, what doesn’t, and how to mitigate against common project pitfalls. Meanwhile, my external, multi-disciplinary perspective enables me to spot patterns and connections and reframe from different perspectives.
Whether you need a full strategy, a clear brief or simply a sounding board, the output is always practical and grounded in your context, using tools – including AI – as part of a thoughtful process that leads to measurable outcomes.
“It has been a privilege to work with Eleanor. She has brought clarity and practical usefulness to our work.”
Professor Michael West CBE
Senior Visiting Fellow, The King’s Fund