My approach

I use a flexible but structured approach, drawing on the Design Council’s double diamond model. This helps projects move smoothly and swiftly from idea to solution. Here’s what it looks like:

double diamond sketch model

Discover

I’ll work with you to unpack your challenge and support you as a critical friend, offering space to explore ideas and find fresh perspectives, drawing on comms, research and coaching techniques.

Define

Next, we’ll whittle down the options to find the best one for you. If it’s helpful, we’ll get some stakeholder views. Then we’ll combine everything we know to pinpoint your goals. If you’re running a comms project, by now you’ll have a rock-solid brief.

Develop

Now, we assemble the building blocks of the project. These blocks comprise clear actions with a clear roadmap setting out each stage. We sketch out schedules, models and techniques, and gather feedback to make you’re on the right track.

Deliver

When we follow steps 1-3, the final stage comes easily. It simply involves ‘doing the thing’: following the roadmap, with regular check-ins to make sure we’re on track.

The model is deceptively simple.

But getting clarity from the start ensures an enjoyable journey with successful outcomes.
See this model in action here.

“Eleanor’s ability to translate complex issues and data into simple messaging has been invaluable.”

Gillian Garratt
Corporate communications, NHS England