Articles

Are you a comms leader? A policy lead? A copywriter? A UX expert? A project manager? A content designer? A filmmaker?

Time-blocking. Ever since this image (courtesy of Todoist) dropped into my inbox I’ve been looking longingly at the schedule on…

The single biggest challenge that faces my clients when they come to me for support: overwhelm.

A mountain of toolkits. That’s what this brilliant interactive tool from the Patient Experience Library found when it audited the…

Creative project processes. That’s what I want to talk about…

If you communicate anything to do with health, you need to be thinking about health literacy.

Storytelling is the most ancient of communication techniques – and one I use every day to help people connect with my clients’ messages.

Here’s a handful of issues that I’m seeing often in my line of work at the moment. Any of these sound familiar?

Storytelling can save your organisation! A bold claim? Let me explain…

Say goodbye to publishing-induced headaches! 🌟 OK, I can’t completely promise that. But my new infographic will steer you away…

Interesting Royal Society of Medicine conference hosted by the inspirational Prof. Bola Olowabi yesterday on Tackling Inequalities.

When you’re out in nature, what sends your heart soaring: a distant mountain range or a brightly coloured beetle on…

This is storytelling 101 but it’s so often overlooked…

(And no, this isn’t an anti-editor rant!) But it is a reality check on the questions you need to answer…

Doing comms without audience insight is like diagnosing a condition without knowing about the patient!

Lately I’ve found myself thinking about all my inhouse comms colleagues out there who are trying to persuade expert colleagues…

If you ever get writer’s block, this one’s for you. Even after 25 years writing for a living, I still…

Do we need to talk about writing and shame? Fear of failure in the written word is really common –…

Ever feel unsure what to include when you’re writing about something? There’s a simple answer – find out more about…

When you’re writing, why should your motto be ‘Action not words’? It might seem like a weird rule for someone…

Nice use of behavioural science at Gatwick Airport as we set off on our hols. My teenager admitted that if…

My dream is for every word written in healthcare to be strategically crafted so it actually makes a difference…

Scour the web and it’s not hard to find some pretty appalling patient information out there – patronising, unfriendly, dehumanising…

When it comes to producing patient information - or any communication for service users and the public - an ‘us’…